Quick Guide on Pitch Decks
What are pitch decks? A pitch deck is a PowerPoint presentation that explains the company’s product, why it will be successful and how it can help your business. The goal of this presentation is to convince you to buy their product. Often, the first impression counts for a lot in these presentations. If you don’t make an impression with your pitch deck, then there may not be much hope of making one with your actual product or services.
The Pitch Deck should include the following: product or service description, it’s Unique Selling Proposition (USP), market size and growth rate estimates, and competitive analysis with other products in the market. This may also include a SWOT analysis, which includes Strengths/Weaknesses, Opportunities/Threats. Additionally, identify your company as an innovator of this product category by including a patent application on file, examples of press coverage for instance from Forbes Magazine about how you are changing the game within your industry sector etc.)
The first impression counts for a lot in these presentations. If you don’t make an impression with your pitch deck, then there may not be much hope of making one with your actual product or services. This presentation should also highlight how quickly customers can see results from using their products or services; this may include testimonials, a risk-free trial offer or guarantee of results.
This is a good opportunity to mention your company’s competitive advantages, such as their degree of innovation. Avoid using too many words and images in these presentations because they are meant to be short.
Finally, the pitch deck should end with a call to action, usually to buy your product or service.